Marketing

Strategy image

MCW is happy to bring you top-notch marketing services. Our goal is to meet your book marketing and other marketing goals. Marketing starts with a planned strategy that meets our client’s vision and objectives. We proactively manage the plan to reach the desired outcome for success. We also analyze results on a regular basis to keep you updated on progress and suggest changes, if needed.

Book Marketing

We assist you in creating an approach that results in maximizing the sales of your book, including, but not limited to:

    • Defining and preparing a Marketing plan.
    • Define your budget.
    • Defining your media list. We don’t want to pitch to anyone and everyone – we are specific in defining the person, time, place…
    • Defining your audience.
    • Defining if you prefer a virtual or live book tour or both. Discover the pros and cons of both.
    • Creating/updating your media kit. You’ll be ready when the press wants you!

For more information or questions, fill out the form below and we’ll be in touch within 24 hours!

Social Media Packages

We provide posting to social media platforms including Facebook, Twitter, LinkedIn, Google+, Pinterest, and Instagram.

Entry Level
  • One month of content writing and posting for one social media site, either Facebook, Twitter, LinkedIn, Google+.
  • Content is researched from your website, blogs, promotional items, etc. – and we take your content and formulate a plan to effectively promote your brand (we can also assist with content writing, if you like)!
  • Basic analytic report for the platform.
Intermediate Level
  • One month of content writing and posting for three social media sites, either Facebook, Twitter, LinkedIn, Google+.
  • Content is researched from website, blog, promotional items, etc.
  • Basic analytic report for platforms.
Advanced Level
  • One month of content writing and posting for four social media sites, Facebook, Twitter, LinkedIn, Google+.
  • One month of post creation and posting for one platform, either Instagram or Pinterest.
  • Content is researched from website, blog, promotional items, etc. provided by the client.
  • Basic analytic report for platforms.
Add-On’s
  • Content writing and posting for one extra social media site.
  • Additional Analytic Reports.
  • Set up of a Hootsuite Pro Account.
  • Set up of one social media platform (graphic design for an additional cost).

Note: For a true analysis of how your social media plan is working, we suggest a minimum three-month plan for analysis to see what works and what doesn’t. It doesn’t happen overnight and we can provide suggestions.

Public Relations

Are you stressed out working and working to spread the word about your story or market your product with little or no results? If you have your story or product ready do you know where to distribute the information or write it so they look at more than the first sentence? After you distribute the information, if you are certain of that process, how is the pitch/hook working so your story or product lands in the press? Once you have that interview is your media kit ready? Are you looking to fill an event or speaking engagement but the seats are half filled?

If your PR and Marketing efforts are taking a toll on you and your precious time, let us help. We have a background with over 20 years of experience in marketing and PR. Public relations takes a lot of time and effort. We know how to do it the right way and provide results!

Our PR and Marketing Services

Press Release Package

We talk with clients via Skype, telephone, or other and interview for specific PR projects since no PR package is cookie cutter.

Contact us today and let us know how we can help you with any public relations or marketing project, and we will be in touch!

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